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The Generosity Impact Report 2024
To understand the value of brands that do more in the post-purpose era, Fold7 partnered with YouGov to survey 2,000 people on how they perceive generosity as consumers.
What you can expect to learn:
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Dimension of generosity: what is it? A future index to continuously measure the impact on brands and categories
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Deep dive into demographics and industry sectors: what we can learn about how generosity ‘hits different’
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How to harness the power of generosity in your business and comms